The oldest Finnish-language choir, Ylioppilaskunnan Laulajat (YL Male Voice Choir), performed for the first time in the spring of 2024 a concert titled Uutta (New), which showcases the freshest compositions in choir music. The concert, intended to become an annual tradition, required a visual identity that honors the choir’s long and rich history while also representing its vision for the future of choir music.

I designed the identity with a 3D element modeled after the choir’s historic logo, combined with typography inspired by the choir’s stage arrangement. An important requirement for the identity was also that it could be easily adjusted to new colors yearly by the choirs own marketing team.